Supported by active social media, Careersnearhere (CNH) has been designed to complement the traditional toolkit of careers advice and guidance resources, fitting well with the Government’s Industry Strategy as follows:

What?

Executive Summary:

Four noticeboards offering young people a choice within each career sector:

  • Inspiration adverts– talks, events, open days, workshops, job shops – delivering basic skills, in-school talks & inspiring young people to find out more (e.g. about maths)
  • Experience adverts– volunteering & work experience to fill CVs and reinforce basic skills
  • Academic courses– easy to include adverts for technical education, maths free schools and Institutes of Technology (IoTs)
  • Apprenticeship vacancies– including those offering Functional Skills training

Supported by:

  • Information pages– a simple overview of the options: e.g. Post 16 > Sixth Forms plus a list of local sources of help: e.g. NEET
  • Inspirational blogs– topics include what’s on, academic, apprenticeship, careers focus and motivational articles to help inspire and inform: e.g. transferable skills or how to apply for maintenance loans for technical education. Contributions by guest bloggers

Unique combination of features:

  • Relevant adverts – everything is relevant to the local career sector of choice so a good match and win:win
  • Images and text– career sectors can be searched by picture and, once landed on the sector of choice, many adverts include pictorial logos enhancing the chances of reaching an opportunity even with minimal literacy skills
  • Timely and effective– quick & easy to advertise straight onto CNH. Providers pre-register to access the site and upload opportunities 24/7 or request that we add the details for them.
  • Identifying the gaps– CNH and partners can quickly and easily show where the obvious shortfalls are in terms of opportunities for young people
  • Regional website– CNH can be easily adapted to reflect the key industry sectors in different regions whilst retaining the same structure and local focus
  • Empowered– mobile responsive; quick & easy to navigate; choice of images (or text) to identify preferred careers; direct links to content without barriers, registration or costs. Social media content reaching parents and carers direct. Diverse images help to widen appeal: e.g. BAME

 

How?

Responding to the Six Challenges:

(1) Significant problems with basic skills

  • Inspiration adverts– talks, events, workshops, job shops – advertising local opportunities which could directly or indirectly deliver basic skills
  • Experience adverts– signposting to volunteering and work experience in the career sector of most interest to help reinforce basic skills
  • Academic courses– if a young person can find the right course early enough, they have a better chance of completing it
  • Apprenticeship vacancies– including those offering Functional Skills training
  • Information pages– a simple overview of the options: e.g. Post 16 > Sixth Forms plus a list of local sources of help: e.g. NEET
  • Inspirational blogs– topics include what’s on, academic, apprenticeship, careers focus and motivational articles to help inspire and inform: e.g. transferable skills or how to apply for maintenance loans for technical education. Contributions by guest bloggers
  • Relevant adverts– everything is relevant to the career sector of choice so a good match and win:win
  • Images and text– career sectors can be searched by picture and, once landed on the sector of choice, many adverts include pictorial logos enhancing the chances of reaching an opportunity even with minimal literacy skills

 

(2) Shortage of high-skilled technicians below graduate level

  • Choice of Academic or Apprenticeship paths – easy to include adverts for technical education and Institutes of Technology (IoTs) under the relevant career sectors
  • Inspiration adverts – talks, events, workshops, open days. Easily adapted to include opportunities to help inspire a choice of technical education
  • Experience adverts – opportunities to find work placements relevant to the chosen career
  • Information pages– a simple overview of the options – e.g. colleges – could easily be extended to include technical education and IoTs
  • Inspirational blogs– topics include what’s on, academic, apprenticeship, careers focus and motivational articles to help inspire and inform: e.g. transferable skills or how to apply for maintenance loans for technical education. Contributions by guest bloggers.

 

(3) Shortages in sectors that depend on STEM skills

  • Inspiration for schools– advertise specialist opportunities to help inspire and inform: e.g. competitions, awards, in-school talks, educational visits
  • Inspiration for individuals– above plus online access by signposting to specialist websites, YouTube videos and weekend events
  • Inspiration for mathematics– easily able to include and advertise specialist workshops, talks events and open days
  • Academic courses– opportunity to advertise courses at new Maths free schools as and when: e.g. already for Studio Schools such as Digitech

 

(4) Skills shortages specific to certain sectors

  • Inspiration adverts– specialist opportunities to help inspire and inform: e.g. competitions, awards, in-school talks, educational visits
  • Timely and effective– quick & easy to advertise straight onto the CNH. Providers pre-register to access the site and upload opportunities 24/7.
  • Identifying the gaps– working with the different sectors to secure content for the noticeboards, CNH and partners can quickly and easily show where the obvious shortfalls are in terms of opportunities for young people. Some are already evident. More can be revealed with resource
  • Regional website– CNH can be easily adapted to reflect the key industry sectors in different regions whilst retaining the same noticeboard structure template and local focus

 

(5) Confident and informed choices

  • Empowered– mobile responsive; quick & easy to navigate; choice of images or text to identify preferred careers; direct links to content without barriers, registration or costs. Social media content reaching parents and carers direct. Diverse images help to widen appeal: e.g. BAME
  • Effective information– information pages & overviews; blogs – what’s on, academic, apprenticeships, careers, motivation.
  • Choice– academic or apprenticeship pathways relevant to the career sector of choice
  • Clear & simple– well laid out; user-focussed; easy to find, uniform format; signposting direct to the external detail if required
  • Compare– easy to review opportunities on the noticeboards. Everything together and all in one place relevant to the chosen career sector, regardless of the size of provider. SMEs listed alongside corporates in the relevant career sectors.
  • Inspiration for schools– advertise specialist opportunities to help inspire and inform: e.g. competitions, awards, in-school talks, educational visits
  • Experience adverts– providing opportunities in the career sector of most interest to help fill CVs and provide an insight into the industry
  • Consistent– uniform format across the site based on the concept of rooms with noticeboards advertising live, local and relevant opportunities

 

(6) Growing challenge with lifelong learning

  • IT helpers– work experience opportunities at local libraries or community spaces to help those struggling with digital technology
  • Age-irrelevant– many of the opportunities advertised (e.g. academic courses) can be easily relevant to older people even with little IT knowledge
  • Inspirational blogs– many of the social media followers are parents and/or BAME showing the level of interest in accessing this content
  • Information in one place– including signposting to opportunities for basic skills training: e.g. Local Authority advertisements
  • Academic courses– advertising opportunities for students to transfer between courses and institutions